Jeff Beck and Panasonic Hit the Road Together - Panasonic Lumix DMC-G1 Owners Get Rare Opportunity.

Rock and Roll Hall of Fame Inductee Jeff Beck, who has recently released his CD and DVD Performing This
Week...Live at Ronnie Scott's (Eagle Rock Entertainment - November 2008 and
March 2009 respectively) has entered into an agreement with Panasonic. The
guitar virtuoso will give fans an opportunity to capture his live
performances while he's on the road via this collaboration.

Concert attendees with a Panasonic Lumix DMC-G1 - the world's smallest
and lightest digital interchangeable lens camera - will have a chance to
take photos of Jeff Beck performing and submit them to the "Best of the
Tour" series. The best photos will be available for viewing on VeiraCast of
Facebook on a special Panasonic G1/Concert Series, as well as JeffBeck.com.

Furthermore, the first 10 people who show up at the venue with a
Panasonic Lumix DMC-G1 camera will be identified with a special Panasonic
VIP logo photo pass. When they present their camera to a Panasonic rep,
they will be given this pass which allows them backstage access for an
exclusive photo opportunity with the man himself.

Finally, Panasonic will raffle off two TZ5 class Digital Still cameras
at each of the North American concerts, and winners will celebrate by
having their photos taken with Beck backstage.

The Panasonic Lumix DMC-G1 is the first interchangeable lens camera to
come in a color variety, which allows serious photographers to have the
customizable style of the point-and-shoot user. This combined with the
lightweight (1.28 lbs) makes this camera perfect for the concertgoer who
takes serious photos.